Hi, I'm
Sabrina Maciel
I am a graphic designer and brand strategist. I enjoy working across both print and digital design, creating visual solutions that combine creativity with clear communication. My work sits at the intersection of design, marketing, and brand strategy, where ideas are shaped into visuals that connect with people.
I earned my Bachelor’s degree in Graphic Design from Universidad Católica in Asunción, Paraguay. During this time, I gained experience through an internship at ONIRIA, freelance work for El Lector, and a role as a Graphic Desginer at Grupo Condor, working across brand materials and campaign assets.
I later completed a Master’s degree in Branding and Brand Strategy at LCI Barcelona. There, I deepened my understanding of brand ecosystems and worked on projects that combined research, storytelling, and strategy to shape meaningful brand identities and experiences.
Bachelors
Masters
Politics
My path into political communications began through the DigiDems Electoral Program, where I joined Paige Cognetti’s campaign for Congress in Pennsylvania’s 8th District as a Digital Strategist. Working alongside the campaign team, I contributed to digital strategy, content development, and social media creative. We ultimately helped flip the district, bringing a new perspective to my work at the intersection of creativity, communications, and politics.
Today, I focus on blending creative thinking with marketing and brand strategy to develop thoughtful visual identities, campaigns, and communication systems.
Let’s create something meaningful together.
