I’m Sabrina Maciel, a graphic designer and brand strategist from Paraguay, currently based in the Washington, D.C. area. My journey began at Universidad Católica in Asunción, where I earned my Bachelor’s degree in Graphic Design. What started as an interest in visuals quickly evolved into a deeper focus on how brands communicate, connect, and tell stories beyond aesthetics.

 

That curiosity led me to Barcelona, where I completed a Master’s in Branding and Brand Strategy at LCI. Living and studying there shifted my perspective, showing me that a brand is more than a logo or a campaign, but an entire ecosystem shaped by people, places, emotions, and experiences. I worked on projects that combined research, storytelling, and strategy.

 

I now focus on blending creative thinking with marketing and brand strategy to shape campaigns, position brands, and build meaningful connections with audiences. I’m drawn to work that lives between strategy, communication, and creative direction — where ideas are clear, intentional, and impactful.