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La Tagliatella
Project Type
Branding
Date
2025
Location
Barcelona
Developed a full rebrand for a La Tagliatella, an italian restaurant chain in Spain, creating a new identity and strategy inspired by Italy’s regions and travel culture.
The project covered verbal and visual identity, applications, and digital ecosystem; giving me hands-on experience in building a brand from strategy through to execution.
A 360º rebrand that went far beyond visuals:
Brand Strategy: Defined a positioning rooted in the joy of exploration and the cultural richness of Italy’s regions, making the dining experience feel immersive and authentic.
Verbal Identity: Created a new tone of voice and brand storytelling that emphasizes passion, tradition, and discovery.
Visual Identity: Designed a bold and modern identity system; logo, typography, color palette, and graphic language, inspired by Italian travel culture, stamps, and postcards.
